I was born in Salt Lake City, Utah, but spent most of my early years in Washington, D.C., before moving back to Salt Lake at age 10. As a child, I loved playing soccer, dancing, and skiing. In high school, I helped bring girls' soccer to life as an official sport, which was a proud moment for me. I met my husband, Vince, in high school, and we’ve been together ever since—married in 1989. Our daughter, Cicely, was born in 1995, and a few years later, we set out on a year-long road trip across the country before settling in Coeur d’Alene, Idaho. Our son, CJ, was born in 2002, completing our family. Today, we’re blessed with a wonderful son-in-law, Jesse, and our sweet granddaughter, Jophiel. After 35 years of marriage, I truly feel I’ve lived a full and meaningful life.
I’ve always been drawn to the mystery and power of the mind—especially the subconscious. After spending three decades building a successful family business with Vince, I felt called to follow my passion for psychology. I went back to school, earned my degree, and completed over 500 hours of training in coaching and healing practices.
My work focuses on helping people shift what’s beneath the surface—the subconscious beliefs that shape our lives. Instead of digging into old wounds, I help clients gently reprogram the mind so they can move forward with clarity and confidence. When the subconscious and conscious mind work together, transformation becomes not only possible—but natural. I’ve witnessed this shift in so many lives, and it brings me deep joy to support others on this journey. If you’re ready to live more consciously and create the life you truly want, I’d be honored to walk with you.
Our mission is to empower individuals to deepen their self-awareness, build resilience, and live purposefully — through personalized coaching, intentional growth practices, and supportive guidance that sparks lasting transformation.
VISION
Our vision is to cultivate a community of connected, confident, and intentional individuals who step into their highest potential, embrace clarity, and create meaningful impact in both their personal lives and in the world around them.

S. W.
“Three years ago, I set a goal to connect with my core and align with my highest self, but the path wasn’t easy. Since discovering MAP, I’ve been able to gently break through barriers I didn’t even realize were holding me back. My perspective on healing has completely shifted—I’ve learned that growth doesn’t have to be painful to be powerful. Chelle has been an incredible support throughout this journey, creating a safe, welcoming space. Her energy is beautiful, grounding, and deeply supportive, and I’m so grateful for her guidance.”

Cicely C.
“Working with MAP and Chelle has been truly transformative. Chelle brings a calm, intuitive presence that made me feel completely supported and understood. Through MAP, I was able to release emotional blocks I didn’t even realize I was holding. I’ve experienced noticeable shifts, especially in how I handle anger and anxiety. Situations that once felt overwhelming now feel manageable, and I respond with far more clarity and calm. I’m deeply grateful for Chelle’s guidance and the gentle yet powerful nature of this work.”

Annette D.
“Chelle’s MAP session was a deeply soul-centered experience. Her presence felt like a safe haven—gentle, wise, and spiritually grounded. With guidance from the Superconscious, old patterns dissolved with ease, and the process felt loving and supportive throughout. I left the session with a calm heart and a deep inner knowing that I had realigned with my truth. That sense of centeredness has stayed with me as the work continues"

Dayna S.
“The greatest measure of my growth is the depth of connection I now experience—with others and with myself. Her guidance has helped me develop powerful self-awareness, shifting how I think, feel, and relate both personally and professionally. Every relationship in my life has improved, along with my overall well-being. Through the MAP Process, Chelle creates a space that is safe, expansive, and deeply insightful. She meets every session with compassion, clarity, and an unwavering belief in my highest potential.”
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